Billy Graham Center Archives

"As this is our first broadcast..."
The Later History of Youth on the March

Youth on the March (produced by the Crawfords' company, The Young People's Church of the Air), continued to be broadcast on the ABC television network until the spring of 1953. For a time, during the 1951-1952 season, YOTM followed evangelist Billy Graham's new television program, The Hour of Decision, to form a very popular Sunday evening hour (10-11pm, EST).

Percy Crawford was also founder and president of The King's College (then in Lexington, Delaware) and throughout the run of the program, most of the musicians,choirs, quartets and vocalists who appeared on YOTM came from the college.

The first broadcast of the program was carried by most of ABC's existing network of eleven stations. By the end of the first year, it was carried by twenty-two stations and had an estimated viewing audience of fifteen million people.

YOTM never ran commercials but relied on viewer contributions. Individual program costs varied from $5,000 to $20,000. By the spring of 1953, the high costs and the pressure of the Crawfords' other projects caused the program to go off the ABC network. However, Rev. Crawford, in an early instance of syndication, put together contracts with independent television stations and continued to broadcast over this homemade network from 1953 to 1956.

From 1956 to 1958, the program was only broadcast over a few stations, mainly WHYY-TV in Wilmington, Delaware, and went off the air entirely in 1958. In 1960, shortly before his death, Percy Crawford bought station WPCA in Philadelphia and turned it into the country's first functional Christian television station.

Percy Crawford's pioneer efforts in radio and television evangelism were recognized by the National Religious Broadcasters when they posthumously inducted him into the Religious Broadcasters' Hall of Fame at their annual convention on February 7, 1982. Ruth Crawford Porter, Percy's widow and partner in the radio and television ministry, represented him at the ceremony.