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item 39: from Collection 16, New York City Cruasde, 1957, procedure book II
Poster, “Make Your Group Reservation Now to attend The Billy Graham New York Crusade.” Early 1957. At the lower right corner was an envelope which contained cards that could be mailed in to reserve seats for groups at particular crusade services. A vigorous and continuing effort was made to encourage groups from churches or other institutions to make group reservations. Most of these were from the New York metropolitan area, but usually every night there were some groups from farther away or even half way across the country. These groups always made up about half of the audience on any given night, except for special events.
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