Billy Graham Center

Go Where the People Are: BGEA Crusade Advertising

Pittsburgh, 1952
from Photo File: BGEA: Pittsburgh Crusade, 1952

Dallas, 1953
from Photo File: BGEA: Dallas Crusade, 1953

New York City, 1957
from Photo File: BGEA: New York City Crusade, 1957

North of England Crusade in Manchester, England, 1961
from Photo File: BGEA North of England Crusade, Manchester, 1961

London, Mission '89, 1989
from Photo File: BGEA: Advertising

London, Mission '89, 1989
from Photo File: BGEA: Advertising

Among the Billy Graham Evangelistic Association records in the BGC Archives are thousands of photographs that document many different aspects of the BGEA's crusade evangelism, including the promotion leading up to the event. What is striking in the images featured here, arranged above in chronological order spanning four decades, is not only the BGEA's use of this modern mass medium to encourage attendance at the crusade meetings, but also the variety of locations they occupied (on building walls, above sidewalks, on buses, billboards, at subway stations, along roadsides and overlooking valleys), and the company they kept with advertisements for candy, water, refridgerators, cars, gasoline, cricket, and more.

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Last Revised: 8/10/05
Expiration: indefinite

Wheaton College 2005