Envelope used for the love offering during the 1948 Des Moines campaign.
It was an established procedure during the nineteenth and early 20th
century evangelistic campaigns to have a "love offering" for
the evangelist and song leader of the campaign to cover their compensation
and expenses. This sometimes lead to abuse and often got bad publicity.
In his early meetings, Graham and his associates followed this tradition,
but because of their discussions in Modesto, they decided after the
1950 Atlanta campaign to accept no more love offerings so as to avoid
even the possibility of scandal. Instead, the Billy Graham Evangelistic
Association, with offices in Minneapolis, was incorporated. Graham and
the other members of the team were paid a salary and funds were handled
in a business-like way, under the regulations and audits applied to
any other non-profit corporation.